Willow Lawn
REPOSITIONING / ENVIRONMENTAL GRAPHICS / RETAIL
Willow Lawn
Location
Richmond, Virginia, USA
Client
Federal Realty
Details
- Total SF: 464,000
- Acres: 37.00
- Parking Spaces: 2,284
- Master Planning
- Architecture (various buildings): Concept - Construction Doc./Admin
- Brand Design, Wayfinding + Mural Program: Concept - Design Development
Related Work
Willow Lawn, Richmond's first shopping center, has evolved since its grand opening in 1956, experiencing many modifications to the landscape, structures, and overall program. After the most recent demolition and new construction, the project now had multiple entries point, various architectural styles, and comprehensive brand disunity.
After a thorough site analysis, BCT Design Group developed a repositioning plan to address many issues plaguing the center. An architectural renovation unified the design styles of all main building facades and given the multiple new entries; all back-of-house areas received updated paint schemes and decorative murals based on Richmond's colorful history to provide visual interest upon approach.
A new wayfinding program eases navigation and unifies the center's brand identity. Taking cues from the architectural renovation, the signage combined the architectural details implemented along the facades, such as large louver panels and contemporary forms establishing a clean, modern, industrial design language. These various traits helped create a fresh, consistent new identity for Willow Lawn's property, ranging from new project identification monuments, directionals, and even tenant blades to identify the te” ranging from new project identification monuments, directionals, and even tenant blades to identify the tenants down the long runs of the retail storefronts.